We help organisations understand complex policy environments, shape credible positions and communicate with the stakeholders who matter.
Based in Brussels, we combine public affairs, advocacy strategy and strategic communication to support organisations operating at the nexus of policy, business and society.
We help clients:
Experience at the intersection of policy and communication
A Great Step Forward is a Brussels-based consultancy supporting organisations in public affairs, advocacy and strategic communication.
AGSF-PA is led by Alain Mathuren, a communication and public affairs professional with extensive experience in European policy, association management, coalition-building and stakeholder engagement.
Our approach
We combine four capabilities:
Our work is pragmatic, evidence-based and focused on achieving measurable progress.
We help organisations understand complex policy environments, anticipate regulatory developments and define credible positions. We develop advocacy strategies, map institutions and stakeholders, prepare policy papers and briefing materials, support engagement with European and national decision-makers, and facilitate consultations, alliances and coalitions. We also provide strategic advice to associations and prepare clients for meetings, hearings and public events.
We develop communication strategies that support policy objectives, strengthen reputation and build trust. Our work covers corporate and institutional communication, message and narrative development, media relations, spokesperson support, press and briefing materials, digital and social media, website and editorial content, internal communication, event outreach and campaigns addressing complex or sensitive issues.
Public affairs and communication are most effective when they reinforce one another.
We connect advocacy and communication to create coherent, focused campaigns.
From defining objectives and mapping stakeholders to developing messages, coordinating engagement and assessing results, AGSF-PA provides strategic and practical support throughout the process.
We help organisations with different interests work towards a common objective. Our support includes coalition and working group coordination, governance, stakeholder dialogue, common messaging, publications, institutional and media engagement, and the organisation of events and public demonstrations.
Policy, regulation and communication support for organisations navigating the energy transition, the future of transport, renewable fuels, and technology.
Whether you need to clarify
a policy position, prepare an advocacy strategy, strengthen your communication or bring stakeholders together,
we can help.